Using Intuition to Make Tough Business Decisions with Confidence
When it comes to business, we often think decisions should be based purely on data, strategy, and analysis. But there’s another powerful tool that’s often overlooked—intuition. Whether you call it a gut feeling, inner knowing, or instinct, your intuition can be an incredibly reliable guide when making tough decisions in your business.
Intuition is the subtle sense that you just know something, even when the facts aren’t entirely clear. It’s your inner compass, and when you learn to listen to it, you can make business decisions with confidence—even when logic alone doesn’t seem to provide the answer.
Let’s dive into how you can start trusting your intuition to help you navigate challenging business decisions and grow your business with more ease and flow.
1. Why Intuition Is So Powerful in Business
You might be wondering, “Why should I rely on my intuition when I have data and strategy?” Here’s the thing: while data and analysis are crucial, they often don’t paint the full picture. Intuition comes into play when there are intangibles—things you can’t quantify or explain, but that impact your decisions nonetheless.
Your intuition is built from years of experiences, patterns you’ve noticed, and subconscious knowledge you’ve accumulated over time. Sometimes, you can’t explain why something feels right (or wrong), but your intuition knows because it’s connected to everything you’ve learned along the way.
In moments when data feels overwhelming or inconclusive, trusting your intuition can lead you to the right path that feels aligned with your vision, values, and goals.
2. Tapping Into Your Intuition
So, how do you tap into your intuition when you’re faced with a tough business decision? Here are a few practical steps to start connecting with your inner knowing:
Create Space for Stillness: Intuition often speaks to us when we’re quiet. If you’re constantly moving from task to task or bombarded with information, it’s hard to hear what your intuition is saying. Take time to step away from the noise—whether through meditation, a walk in nature, or simply sitting in silence. It’s in these moments that your gut feelings often come forward.
Pay Attention to Physical Cues: Sometimes, intuition shows up in physical ways—tightness in your chest, a sense of calm, or a knot in your stomach. When you’re considering different options, notice how your body feels. Physical sensations can be a great indicator of what your intuition is telling you.
Ask Yourself the Right Questions: When you’re making a tough decision, instead of focusing solely on external factors, ask yourself: “What feels aligned with my vision and values?” or “What does my intuition tell me about this?” By intentionally asking your intuition for guidance, you open the door to answers that may not be immediately obvious.
3. Building Self-Trust Through Intuition
The more you trust your intuition, the more you build your self-trust muscle. Think of it like a cycle: the more you lean into your intuition and follow through on what feels right, the stronger that connection becomes. Each time you act on your intuition, it reinforces your ability to trust yourself in future decisions.
Intuition isn’t just about having the right answers—it’s about cultivating self-trust. When you believe in your inner guidance, you naturally feel more confident, and that confidence allows your intuition to flow more easily. It’s a continuous loop of trust that deepens your relationship with yourself and strengthens your decision-making process.
4. Overcoming the Fear of Getting It Wrong
One of the biggest reasons people don’t trust their intuition is the fear of making the “wrong” decision. But here’s the truth: even if your intuition leads you in a direction that doesn’t immediately result in success, it doesn’t mean it was the wrong choice. Every decision is part of a larger process, and sometimes, the lessons you learn along the way are just as valuable as the outcome.
Instead of focusing on whether you got it “right” or “wrong,” focus on how you feel about the decision. Do you feel aligned? Do you feel like you honored your values and vision? If the answer is yes, then you’re on the right path—no matter the outcome.
Trusting Intuition in Your Business Journey
At the end of the day, intuition is a tool that helps you make decisions from a place of alignment. It’s not always about what’s most logical or what the data says—it’s about what feels right for you and your business. The more you trust your intuition, the more it builds your self-trust muscle, and the more aligned your decisions become.
If you’ve been wanting to lean more into your intuition, my signature heartset program, One & Only, is designed to help you tap into your internal wisdom and align your business decisions with who you truly are. Intuition is your greatest asset—learn how to trust it fully and watch how your business transforms.