How to Niche Down without Feeling Boxed In
You’ve probably heard it before—“you need to niche down” to succeed in business.
Maybe you’ve tried Alex Hormozi’s 4-layer niching technique, thought about picking the most profitable niche, or considered sticking to the industry where you have the most experience. Perhaps you even thought of choosing “moms” as your niche because you’re a mom.
But something about niching down feels limiting. It doesn’t feel right, and you can’t quite figure out why.
The truth is, niching down shouldn’t feel restrictive. If it does, it’s likely because the approach you’re using isn’t the right fit for you.
All of that conventional niching advice is outdated. You don’t need to pick a niche based on industry, profitability, or past experience.
If you want to attract consistent dream clients, the key is to niche down based on who someone is, not what they do. This is where my emotion and value-based niching method comes in.
By focusing on values, you’ll call in the clients who resonate with you on a deeper level—clients you enjoy working with and who align with your mission. Choosing the wrong niche can lead to working with people who drain you and ultimately sabotage your business. If you don’t enjoy serving your clients, it becomes hard to show up for your business.
Why Emotion & Value-Based Niching Works
With my value-based niching method, you’ll attract clients who feel like a perfect fit—clients who share your core beliefs and values. These are the people who’ll not only respect your work but also make the process enjoyable.
Unlike picking a niche based on profitability or industry experience, this approach helps you build connections with people you truly vibe with, avoiding those dreaded icky clients. You’ll be working with clients who feel like a dream to you—clients who make you say, “Wow, you want to work with me?”
Curious about how to niche down using this method? Send me a DM on Instagram @coaching.by.natalie or email me at nataliedevincenzi@gmail.com with the subject line “NICHE.”